Cancer Research UK
Cancer Doesn't Discriminate
Women of black and ethnic minority backgrounds are currently reluctant to step forward and share their cancer survival stories. Although less likely to get cancer, this lack of representation and conversation makes them more likely to die from it.
So, we created a campaign that calls for BAME cancer survivors to step forward and share their stories, we could then use these to combat the lack of representation.
This campaign was created for the 'Women We See' competition (pitch), but the client pulled out at the last minute so it's not live... yet. But, they loved it so much we're still in talks with them to get it made.