EE
Multiple projects
EE have lots of stuff to sell.
They needed a team who could answer a wide range of briefs in social-first ways. From translating big product campaigns to socially native content, to building hype about a new product drop.
*enter Judith & Becky*
We created bespoke paid social content, telling our different audiences why they need the new iPhone on the best network.
Beats and Minecraft dropped some limited edition headphones,
we needed to build excitement and get people to buy through us.
.First, we built organic buzz by partnering with.
Twitch Streamer, Merl, to wear the new.
Beats x Minecraft headphones on one of their streams.
and waited for the comments to appear….
Once the secret was out, Merl followed up by revealing the headphones and encouraging people to buy.
And continued the hype with a give-away.
We reworked the TVC for paid social,
delivering audience specific messages in socially native ways.
