Unicef
Make It Happen
Pitch win!
Disruption to education, nutrition, healthcare and vaccinations, plus increased mental health challenges, mean that children have been hugely affected by COVID-19.
As we reemerge post-pandemic, UNICEF want to use this as a moment to act and make children’s futures even better than before.
As the lead creative team, we stepped away from the charity ad tropes to create an empowering celebration of children’s potential. We brought to life the real stories of children who were impacted by COVID-19 but able to rebuild stronger thanks to UNICEF’s support. Shot remotely across the world during the pandemic, we created a 60” film and social toolkit for markets around the world to utilise.
Some of the bespoke assets created for the social tool kit;
linking the children's experiences to UNCEF's key fundraising topics.
COVID-19 has disrupted children’s education, routine vaccinations and much more - their futures are in jeopardy.
We’re determined to build childhood back stronger, are you?
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Make It happen
Campaign trailer
UNICEF
Evan struggles with conventional schooling, so his remote lessons were tailored to be more hands on. Now is the critical time to make children's futures better than before COVID-19. Will you join us?
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Make It happen
Evan
UNICEF
Life in lockdown meant that Vika couldn’t play, go to school or dance. As we recover from the pandemic we must make sure every child has the right to a happy and healthy childhood. Don’t you agree?
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Vika
UNICEF
Carla’s mental health was turned upside down during the pandemic. To stop children like her from losing everything, we must help them build back even stronger from COVID-19.
Will you join us?
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Make It happen
Carla
UNICEF
Mental Health
Vaccinations
Malnutrition
