Part of their Make The Future platform, Shell asked us to help build trust with consumers by showing their commitment to the energy transition. We took on the challenge and were the lead creative team and brand guardians from pitch to final delivery.
To avoid greenwashing, we turned the spotlight away from Shell and onto the individuals that they work with who are passionate about turning sustainability goals into a reality. This 360° campaign comprised of 6 TVCs in the UK and another 5 films in the Netherlands (in Dutch, of course), as well as OOH, Youtube, IG, FB, Twitter, Reddit and LinkedIn.
But we didn't just finish there. Once the campaign was live, we analysed the performance across social and used our learnings to optimise our content.
We brought the individual stories to Youtube, IG, FB, Twitter, LinkedIn and Reddit - creating tailored content for each platform.
Meet Cat, the CEO of Limejump, an energy technology platform owned by Shell, that helps small generators of renewable electricity get their power into the UK grid. ☀️🌬️💡#MakeTheFuture
Cat’s accelerating change
Renewables to the UK grid
Mfon's driving change
New Shell Recharge points
Mfon is literally leading the charge. He's building new electric vehicle charging points across the UK. ⚡️ 💪#MakeTheFuture
Katie’s empowering customers to choose carbon neutral power for their homes. 🏠 #MakeTheFuture
Katie’s powering homes
Carbon neutral home energy
Als jongetje bouwde Stefan al graag 👷. Nu bouwt hij mee aan een nieuw windpark 🌬️ op zee #MakeTheFuture
Ontmoet ook Stefan
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Exceeded view through benchmarks on Youtube, Twitter, Facebook and Instagram
197million impressions and 23.4million views on TV
Improved brand trust for Shell