Virgin Trains wanted to do something to thank their loyal Twitter followers, who are already using their service to connect with friends and family across the country.
So, we created a ticket that had the power to connect a never-ending amount of people, for free! The catch? This ticket was only valid if the Twitter community worked together to keep it moving around the country.
We created a playbook full of assets for Virgin Trains' social team to update and share over the course of the campaign, helping to maintain engagement.