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British Council


Pitch win!

To celebrate 400 years since Shakespeare's death, the British Council wanted to show young people that hidden behind old-school language are timeless stories that everyone can enjoy.

So, we brought some of Shakespeare's most famous plays to the 21st century. Focussing on issues such as cyber-bullying and sexuality, we retold them the way our target audience tell their own stories - on social media. Each played out in 'real time' on IG, with multiple posts everyday for over 4 weeks.

A Midsummer Night's Dream


Campaign Results

  • A total of 12.6 million campaign impressions

  • 430k engagements over the course of 3 months 

  • 62% increase in Instagram followers

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