Shell is investing in cleaner transport technologies and nature based solutions in the Netherlands to provide consumers with cleaner ways to travel. They wanted to tell people about this in a way that disarms skepticism and avoids greenwashing allegations. 

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So, we adopted an uncharacteristically honest TOV and used real imagery of the work Shell are doing to create a totally transparent campaign.

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We had just begun shooting this campaign in Holland when the outbreak of

COVID-19 forced us to cut the shoot short. So, the campaign has been postponed until we can safely travel and shoot later this year.

 

But for now, take a look at some of the pitch work for a taster of what's to come...